Industry Insights

The HVS U.S. Franchise Fee Guide is a study authored by industry experts and based on extensive research and analysis of the hotel franchising industry. Selecting an appropriate franchise affiliation for a property should include extensive research and investigation by an investor.

Our findings encompass a total of 93 hotel brands, as franchisors for 20 economy,13 midscale, 19 upper-midscale, 21 upscale, and 20 first-class brands participated in this annual analysis. The study highlights the importance of partnering with the right franchise company and is an essential resource for anyone interested in investing in the hotel industry or looking to expand their existing portfolio.

Hotels are complicated investments. The information presented in this guide was developed to provide insight into franchise-fee structures and should not be relied upon by an investor for any purpose other than as a preliminary resource. The study results are not necessarily indicative of the impact a brand may have on an individual hotel’s overall profitability because the benefits of the franchise affiliations have not been analyzed, only the costs. Furthermore, the study does not reflect or address the operating results of any one brand or any particular brand affiliation upon any single hotel property.

Our U.S. Franchise Fee Guide is meant to illustrate a basic comparison among franchise fees charged by participants. HVS has extensive experience with assisting clients in selecting the appropriate franchise affiliation for their proposed or existing hotels. Our services also include assisting with or managing the negotiations in coordination with experienced attorneys and other industry professionals. For more information on this publication or brand selection in general, please contact Kannan Sankaran at [email protected] or +1 (703) 508-1749.

 

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Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.

Named the number-one “City on the Rise” in 2025 by LinkedIn, Grand Rapids is supported by major healthcare, grocery, and manufacturing employers. Several major developments are set to reshape the city’s landscape and strengthen hotel demand in the years ahead, including a new riverfront amphitheater, a professional soccer stadium, and an airport expansion.

This article examines Israel's tourism and hospitality industry, hotel investment and transactions market and the likely speed of recovery following the end of the war. It also discusses to what extent Israel's operational resilience, strategic flexibility and the untapped potential of the Abraham Accords will allow its tourism industry to recover.

The MEA hospitality sector is shifting toward diversified, leisure-led, and ESG-driven investments. AI and digital tools enhance forecasting, asset management, and valuation, but human expertise remains crucial. Sustainability is now integral in design, operations, and governance. Success hinges on adaptive, experience-focused offerings, stakeholder collaboration, and leadership that balances analytics with empathy to drive profitable, purposeful, and resilient growth.

In the past year, a surge of hotel consulting work in the Blue Ridge Mountains of southwestern North Carolina and northwestern Georgia has called attention to this market’s growth. The concentration of investment and development in this region indicates an opportunity hotspot, as the hotel supply is adapted to the increasing demand from travelers seeking high-quality properties.

This is a monthly industry update that highlights the key trends in the Indian hospitality industry.

HVS MEA has appointed Bhavna Bhatia as Partner – Executive Search, recognising her two decades of shaping senior talent across MEA and India. Known for her strategic insight, sound judgement, and calm handling of high-stakes mandates, she has been central to strengthening the firm’s leadership advisory. Her promotion reflects her impact, expertise, and strong client relationships.

Hala Matar Choufany explores with Shaikha Al Nowais how tourism can create impact, uncovering her experiences, values, and vision for the industry.

Greenville, a city in the heart of South Carolina’s Upstate area, strengthened coming out of the pandemic and has continued its upward trajectory since. Supported by a strong economic base, thriving tourism industry, and small-town charm, the Greenville market remains one to watch.