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Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the Southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.
Following declines in recent years, Denver’s hotel market is expected to stabilize in 2026, with occupancy improving modestly and rate growth resuming by late spring. Risks remain, but infrastructure upgrades and a limited new supply pipeline support a cautiously optimistic outlook.
Following a slow post-pandemic recovery and a modest decline in 2024, RevPAR for the San Francisco market has rebounded in 2025, with year-to-date performance reaching the highest levels since 2020. With strengthening fundamentals, the market appears poised for notable growth in hotel investments.
In February 2025, an illegal strike in Upstate New York led to over 2,000 corrections officers being fired. National Guard troops were deployed to support the correctional facilities during and after the strike, boosting hotel demand in cities like Middletown. This temporary demand, combined with a strong local economy, supports a positive near-term hotel market outlook.
Alaska has embraced its identity as “The Last Frontier” and experienced significant growth in eco-tourism, fueled by rising cruise traffic and interest in outdoor recreation, helping to offset the state's declining oil industry. Despite challenges with strained infrastructure and political uncertainty, the overall outlook remains positive, with tourism revenues reaching record highs year-over-year.
The hotel demand landscape of Downtown Indianapolis is evolving rapidly, driven by major developments, a packed events calendar, and growing business activity downtown. With several large-scale development projects underway in a variety of sectors, the city is creating exciting opportunities for hotel owners, developers, and investors.
Galveston’s lodging market is being reshaped by capital investments and regulatory changes. Since 2019, more than $400 million has been spent on new cruise terminals, resort redevelopments, and boutique hotel conversions, while cruise passenger counts reached a record 1.7 million in 2024. With new projects underway and new short-term-rental oversights, growth will be affected by shifting supply and demand dynamics.
Tucson’s hotel supply and investment interest have evolved in the past few years. From the addition of boutique hotels in the downtown area to new extended-stay options near hospitals and office parks, the city is experiencing one of its most dynamic hotel development cycles in decades.
The Oregon Coast is a vibrant, drive-to destination in the Pacific Northwest, known for its scenic charm and strong tourism appeal. With steady post-pandemic recovery and revitalization efforts underway, the region is poised for continued growth, drawing visitors to its coastal cities year-round.
Located just south of Orlando, Kissimmee’s strategic position in Central Florida offers convenient access to surrounding commercial, leisure, and convention attractions. Traditionally a supporting player in the region’s tourism and business sectors, the city is emerging as a commercial and leisure destination in its own right, with planned developments anticipated to elevate its profile in hospitality and beyond.