The St. Louis lodging market struggled to find its footing in the aftermath of the COVID-19 pandemic but appeared to turn a corner in 2025 and continued to strengthen this year. Numerous recent and ongoing developments and initiatives support a positive outlook for market hotels.

Boise's hospitality market has traditionally been supported by government, education, and healthcare demand. In recent years, however, strong population growth and significant technology sector expansion have emerged as key drivers of economic activity, fueling new hotel development and supporting strong lodging performance throughout the market.

Marble Falls, a small city within the Texas Hill Country and Highland Lakes region, is evolving beyond its traditional role as a weekend lake destination. New hotels, meeting space, and visitor amenities are expanding the market’s capacity for leisure, group, and event travel. This growth positions Marble Falls as an emerging lodging market to watch.

Three years after covering planned changes in the Syracuse area, Christian Cross revisits the market to assess the updates. He also examines key factors currently affecting the wider lodging market, including the Micron project, youth sports trends, and the closure of large downtown hotels.

Sacramento has emerged as a bright spot in California’s hospitality market, with significant growth underway and on the horizon. Although recent inflation and broader economic pressures have tempered the pace of expansion, future development activity and sustained hospitality demand provide a strong foundation for long-term growth.

Less than two years after Hurricanes Helene and Milton reshaped Florida's Gulf Beaches, the Pinellas beachfront lodging market is demonstrating remarkable resilience through renewed tourism demand, major resort reinvestment, and a growing development pipeline.

Anaheim’s hotel market did not deliver the banner 2025 many expected, but the more important story is what lies ahead. Long-term Disney investment, a strengthening convention calendar, and the emergence of mega-development OCVIBE are positioning Anaheim for a new phase of lodging demand growth.

Memphis has struggled following the pandemic, which resulted in a loss of demand and business for hotels in the market. In response, the City of Memphis has initiated a significant revitalization effort to strengthen the Downtown core and reinvent Memphis as a major destination in the United States.

Cleveland’s hotel market is steadily recovering, driven by growing leisure travel, rebounding group and convention business, and stable healthcare demand. This diverse mix creates a balanced, resilient market, offering consistent performance and long-term stability rather than rapid, volatile growth.

Eugene’s hotel market has experienced strong growth in recent years and continues to benefit from significant investment in the city. Eugene has emerged as a leading Pacific Northwest travel destination, and hotel demand benefits from its mix of demand generators that have resulted in increased commercial demand and a strong tourism industry.