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Global players are focusing more and more on their core business and getting out of asset-heavy balance sheets.
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A Case For Being Independent
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Brand equity: Raising the Flag
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A look at some of the hidden costs in Franchise Agreements so that you will be able to evaluate the total expense of operating under a specific hotel franchise.
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Steve Rushmore February 1999 Lodging magazine article.
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With a number of hotel companies offering franchises, the selection process can become a complicated cost benefit analysis. Steve Rushmore gives you some important items to consider.
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An Effective And Growing Alternative For Hotel Developments Throughout Brazil
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This articles invetigates branding opportunities by star rating and location in Asia.