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Move Fast and Break Things: How Silicon Valley Thinking Can Shake Up Traditional Hotel Management Practices

Constant questioning and challenging of hotel amenities, services, programs and management practices is critical to discover new ways of elevating the guest experience. Asset managers should encourage management to take risks to innovate.

Effects of Major Renovations on Hotel Market Penetration and Net Present Value

In this article, we seek to understand and quantify, through analysis, the impact of a major renovation on a hotel’s occupancy and rate penetration and, ultimately, the effect on income and net present value.

Segmenting Millennial Travelers Business vs. Leisure

How do you gain the loyalty of millennials? This article analyzes the top two opportunities by segmenting the next generation of travel: millennial business travelers vs. millennial leisure travelers.

A New Breed Of Traveller – How Consumers Are Driving Change In The Hotel Industry

This article highlights how hotel companies are starting to embrace the demands of modern travellers. We have interviewed a number of high-level hotel executives from international hotel companies to see what they make of this new era.

Spotlight on Morocco: Marrakech's Luxury Hotel Market

This article explores what effects increased visitation and other changes in the market are likely to have on the demand/supply balance in Marrakech's luxury hotel sector. We also provide a performance forecast up to 2016.

Overview of Health & Wellness Resorts Market, Sochi, Russia.

This publication focuses on the market of wellness resorts of Sochi, Russia. In light of heightened media attention to Sochi, we examine the market evolution caused by the recent social & economic changes and development opportunities in the market.

A 7-Step Strategy to Manage Hotel Online Guest Reviews

Online hotel guest reviews significantly influence the booking decisions of future guests. Implementing the 7-step strategy suggested in this article can improve guest satisfaction and may increase future bookings.

Top 10 Trends of the Next Generation of Travel: The Millennials

Millennials are the next generation of travel, but what exactly are they looking for? Read on to explore the top 10 travel trends for Millennials and how to best market and adapt to this ever evolving market.
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