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HVS Outlook Fall 2023: Discovering a New Normal

A strong RevPAR rebound in the first quarter of 2023 was stalled by increasing costs of capital, inflationary pressures, outflow of domestic demand with limited international infill, and economic concerns. How can hoteliers expect 2023 to end and the next few years to trend? This article presents our latest forecast and insights.

The Rebounding San Diego Lodging Market Attracts Investor Interest

In 2022 and the first half of 2023, San Diego hotels experienced unprecedented RevPAR growth, similar to much of California, as markets recovered from the impact of the COVID-19 pandemic. As a result, hotel development and transactions have been strong. However, construction of full-service hotels remains challenging amid a steep rise in development costs.

Mississippi Gulf Coast: A Record Recovery

The Mississippi Gulf Coast reopened faster than most markets in the Southeast, allowing this area to become a drive-to destination for leisure travel. While the record room-rate increases achieved in 2021 and 2022 may not continue, new properties and attractions along the coast should support the market’s popularity going forward.

Recovery and Expansion of the Jersey Shore Hotel Market

Following the effects of the COVID-19 pandemic, the Jersey Shore is proving its resiliency once again. Recently, the counties along the coast have experienced record occupancy tax collection levels, an increase in the redevelopment of dated motels, and the addition of many large-scale, family-friendly attractions.

The Florida Panhandle Remains a Top-Tier Destination

The Florida Panhandle remains popular among hotel developers and investors given the strength of the market in the post-pandemic period. An easy-to-reach destination for drive-to and out-of-state travelers alike, this Gulf Coast region has been a hotbed of activity for construction and transactions in the traditional-model hotel space since the summer of 2020.

Slow but Steady Recovery for the Silicon Valley Lodging Market

Silicon Valley historically experienced strong lodging performance driven by high-rated corporate demand during the week. Thus, the rise of remote work policies has had an impact on recovery. However, the presence of Big Tech, surging interest in AI technology, and expansion of the life-sciences sector are anticipated to drive growth in this market over the long term.

Louisville, KY Hotel Market: Room to Grow

The hotel market in Louisville, Kentucky, has experienced a slow recovery since the peak of the COVID-19 pandemic. While a copious amount of new supply over the past few years has slowed the recovery, ADR has grown steadily. The area will continue to be supported by bourbon tourism, the University of Louisville, and the Kentucky Derby.

Tucson’s Hotel Industry: Recovered and Evolving

The state of Arizona, including Tucson, recovered quickly from the COVID-19 pandemic. Hotel performance in Tucson has far exceeded pre-pandemic levels, primarily given ADR gains since 2020. In this article, we discuss the current state of Tucson’s hospitality industry, meeting and group demand factors, and investment interest in the market.

Significant Changes and Transformative Projects Coming to Syracuse

While the Syracuse market has been fairly stable over the past several decades, major transformational projects, including Micron Technology’s $100-billion computer chip plant, should reshape the market and have a notable impact on area hotels.

Charlotte, North Carolina: Queen City on the Rise

Charlotte is known as the Queen City, reigning as the most populous city in North Carolina and one of the nation’s largest banking centers. Charlotte has been somewhat slow to recover from the effects of the pandemic but is poised to become stronger than ever given overall economic growth and expansions at the airport and convention center.
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