Post-COVID macroeconomic shifts have revived hotel demand in smaller cities, but these markets can be overlooked by hotel developers, especially amid rising costs. Market and feasibility studies are essential tools for aligning local development goals with investor interests.
The Sarasota market is no longer just a snowbird destination in the winter months. Instead, the area is now thriving as a year-round destination, as evidenced by the area’s rising tourist tax collections, expanding demand centers including athletic facilities, and numerous development projects in the market’s pipeline.
The Texas Hill Country has been undergoing a remarkable transformation since 2021. Once celebrated for its rustic inns and German heritage, the region is now emerging as a premier destination for rural luxury escapes, fueled by a wave of high-end investments, wellness-focused brands, and experience-driven developments.
The Newark Airport hotel market has faced significant adjustments since the onset of the COVID-19 pandemic. Changes to the submarket’s hotel supply, coupled with the rebound in passenger levels through Newark Airport, have resulted in a slow but steady recovery of the hotel market. Recent and upcoming expansion projects at Newark Airport support a positive outlook.
The Baton Rouge lodging market is stabilizing after several years of mixed performance. Record-high ADR and demand tied to industrial projects are helping to balance ongoing occupancy challenges and longstanding supply pressures. Future demand growth will depend on correcting the hotel and event supply issues.
Albuquerque is experiencing dynamic growth, as its rich cultural history is blended with modern developments, such as airport upgrades and hotel openings or renovations. These factors are helping to reshape the local hospitality market.
In Focus: Singapore provides an overview of Singapore's tourism landscape and hotel market performance, infrastructure developments, hotel transactions and investments in 2024, an in-focus topic on MICE and the entertainment tourism industry, as well as an outlook.
Visitation and other tourism indicators in 2024 met or exceeded most 2023 totals. Las Vegas hosted 40.8 million visitors in 2024, surpassing the 40-million visitor threshold for the second year in a row. Gaming revenue for Clark County in 2024 was $13.5 billion, setting a new annual record for the third straight year. In 2024, occupied room nights, as well as total occupancy (83.6%), continued to lag pre-COVID pandemic performance; however, ADR and RevPAR reached record levels.
The 36th Hunter Hotel Investment Conference took place this week at Atlanta’s Marriott Marquis, with the theme “Elevate Your Game” inspiring session topics and conversations throughout the event. This article provides our key takeaways from the conference.
The Downtown St. Louis hotel market steadily recovered from the impact of the COVID-19 pandemic until 2024, when the recovery stalled due to a correction in leisure demand and disruptions at the convention center. However, subsequent airport passenger traffic growth and completion of the convention center’s expansion, along with other trends and developments, provide a stronger outlook for the market in 2025 and beyond.