Rod Clough, President – Americas, interviewed McKenna Luke, Senior Vice President, Albuquerque and Michael Smithson, Vice President, Phoenix overseeing the Southwest region, on April 8, 2021, to discuss the current Phoenix market dynamics and the outlook for recovery.
Industry Insights
Indian Hotel Sector: 2025 in Review
2025 was a year of steady progress for India’s hotel sector, marked by strong domestic demand and the ability to absorb disruption without losing momentum. Here’s a closer look at what shaped the year.
Sustainable Hotel and Resort Development in the Caribbean: Strategies for a Resilient Hospitality Future
For hotel and resort developers, owners, and operators, the mandate is clear: sustainability is no longer a differentiator but, instead, a central pillar of long-term competitiveness and asset protection. This article examines the strategic, operational, and design considerations that define successful sustainable development in the Caribbean.
HVS ANAROCK MONITOR, December 2025
This is a monthly industry update that highlights the key trends in the Indian hospitality industry.
HVS Global Perspectives – Year-End 2025
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
Paid Publication
HVS MarketCast Report
Order the HVS MarketCast Report for a five-year forecast of annual occupancy and ADR for any desired market area in the U.S. Let HVS do the work of poring over economic indicators, recent market trends and market insights, changes to existing supply, and the entrance of new supply for a forecast of future performance.
$750 Single Market (Bulk Discounts Available)
The tailor-made HVS MarketCast Report assists hotel owners, property managers, and asset managers in forecasting future property performance by having a well-developed HVS market forecast for comparison. Enhancing the forecasting process is essential to setting the right plans in place to optimize a lodging facility’s profitability, and the HVS MarketCast Report can help.
Data are by year for the selected market area:
- Occupancy
- Average Rate (ADR)
- RevPAR
Summary insights that influenced the forecast are also included. The file is provided in PDF format.
For more information or a sample report, please contact Rod Clough at [email protected].
Hotel Profitability in Transition: Cost Pressures and Budgeting Priorities for 2026
Recent HVS data show gross operating profit margins declining broadly, driven by increases in labor, operating standards, and shared-service allocations. With ADR growth anticipated to flatten, revenue can no longer absorb rising costs. As hotels convert less revenue into profit, owners must rely on active asset management, benchmarking, and operational realignment to protect NOI in 2026.
Paid Publication
HVS U.S. Franchise Fee Guide, 2025 Edition
The HVS U.S. Franchise Fee Guide is a study authored by industry experts and based on extensive research and analysis of the hotel franchising industry. Selecting an appropriate franchise affiliation for a property should include extensive research and investigation by an investor.
Our findings encompass a total of 93 hotel brands, as franchisors for 20 economy,13 midscale, 19 upper-midscale, 21 upscale, and 20 first-class brands participated in this annual analysis. The study highlights the importance of partnering with the right franchise company and is an essential resource for anyone interested in investing in the hotel industry or looking to expand their existing portfolio.
Hotels are complicated investments. The information presented in this guide was developed to provide insight into franchise-fee structures and should not be relied upon by an investor for any purpose other than as a preliminary resource. The study results are not necessarily indicative of the impact a brand may have on an individual hotel’s overall profitability because the benefits of the franchise affiliations have not been analyzed, only the costs. Furthermore, the study does not reflect or address the operating results of any one brand or any particular brand affiliation upon any single hotel property.
Our U.S. Franchise Fee Guide is meant to illustrate a basic comparison among franchise fees charged by participants. HVS has extensive experience with assisting clients in selecting the appropriate franchise affiliation for their proposed or existing hotels. Our services also include assisting with or managing the negotiations in coordination with experienced attorneys and other industry professionals. For more information on this publication or brand selection in general, please contact Kannan Sankaran at [email protected] or +1 (703) 508-1749.
Houston Hotel Submarket Performance: Nominal Gains and Real-Dollar Context
Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.
Grand Rapids, Michigan: A City on the Rise
Named the number-one “City on the Rise” in 2025 by LinkedIn, Grand Rapids is supported by major healthcare, grocery, and manufacturing employers. Several major developments are set to reshape the city’s landscape and strengthen hotel demand in the years ahead, including a new riverfront amphitheater, a professional soccer stadium, and an airport expansion.
Israel’s Tourism and Hospitality Outlook – From Recovery to Reinvention
This article examines Israel's tourism and hospitality industry, hotel investment and transactions market and the likely speed of recovery following the end of the war. It also discusses to what extent Israel's operational resilience, strategic flexibility and the untapped potential of the Abraham Accords will allow its tourism industry to recover.
Thought Leadership
We have written thousands of articles about all aspects of hospitality, including hotel valuations, investing, lending, operations, asset management, and much more.
The COVID-19 pandemic has negatively affected hotels in the greater San Antonio market since early March 2020, similar to most cities in the United States. How far has the San Antonio hotel market fallen? When is group demand expected to rebound? What will the recovery look like?
HVS, Bird & Bird, AlixPartners and EP Business in Hospitality welcomed over 600 delegates on March 24th to a webinar on current global performance trends and their impact on the European hotels market.
With changing demand dynamics, hoteliers are once again focusing on the upscale segment, especially while increasing their footprint in the leisure segment. Read on to know more.
As we observe World Autism Awareness Day, we want to highlight what our industry can do to help support individuals with autism. To better understand the diversity challenges, growing diversity programs, and opportunities to be more inclusive within the hospitality industry, we interviewed the founders of Autism Double-Checked, an organization that provides autism-specific training to hotel staff to create more autism-friendly travel experiences.
Homestays are not a new concept in India but their popularity has increased significantly in the last one year.
This report highlights the key trends in the Indian hospitality sector in 2020 along with the sector performance metrics, brand signings and openings during the year. It also provides our outlook for the sector for 2021.
Since March 2020, Boise hotels have suffered unprecedented declines in demand, similar to most cities in the United States, because of the COVID-19 pandemic. Which factors affected 2020 hotel performance, and what key elements are expected to influence hotels in the Treasure Valley’s capital? What will the recovery look like?
The New York City borough of Manhattan has historically been among the strongest, most diverse, and most dynamic hotel markets in the world. Now almost one year into the COVID-19 pandemic, sustained business closures in New York City have resulted in little to no improvement in lodging performance since the pandemic began. When will New York begin to see meaningful recovery, and how long before the lodging performance returns to pre-pandemic levels?
Companies in the hospitality industry are choosing to make diversity and inclusion a priority. By doing so, their organization best represents today’s market and also helps them attract and retain the best talent in the industry. Hiring a chief diversity officer, developing an inclusivity strategy, and connecting with their varied client base can ensure that diversity is being addressed at every level and companies are successfully achieving their goals.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.