The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through April and exceeding 4.0% in recent weeks. We have updated our RevPAR growth forecast for 2026 from 2.2% to 3.0%, and this may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.

U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.

U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).

U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.

This article reviews the key dynamics shaping Taormina’s hotel market in 2026, from tourism demand and hotel performance to evolving supply patterns, lifestyle positioning and investment activity.

Amidst great global geopolitical and economic uncertainty, Canadians showed their true “Elbows Up” resilience. The national hotel occupancy level cracked the 66% mark with close to 70 million occupied rooms across the country. This is a remarkable achievement, especially given that it was coupled with a 3.5% increase in average daily rates nationally, resulting in a 4.2% RevPAR uptick. The luxury segment saw the greatest lift in RevPAR at 8.7%, more than twice the national average.

Through the third quarter, Canada, had strong RevPAR growth of 4.7%; however large disparities among markets are being witnessed across the country. Northern Alberta is leading with over 23% RevPAR growth year-to-date while Prince Edward Island and Saskatchewan are tied in 2nd and 3rd positions at 12.5% RevPAR growth. Markets facing high US tariffs or absorbing significant new supply in their markets are not faring nearly as well.

Canada's hotel industry is very much holding it's own! In spite of major disruptors on both the economic and geopolitical fronts, through June occupancy has remained stable in comparison to 2024 and ADR has increased by $5, leading to an increase in RevPAR of 2.8%. Domestic demand has greatly contributed to mitigating the current international travel disruptors. Elbows Up Canada!

The Montréal hotel market has made a strong comeback from the pandemic, experiencing a 4.6% rise in room supply, in contrast to the declines in Downtown Toronto and Vancouver. This expansion, combined with a rebound in air travel, extensive hotel renovations, and effective tourism promotion, has positioned Montréal as the most resilient market. With substantial investments and a thriving meetings and events sector, the city’s hotel industry is undergoing a significant evolution.

Canadian Hotel demand continues to outperform 2019 levels in terms of overall occupancy and is even neck and neck with 2018 which was Canada’s occupancy peak. ADR’s robust growth above inflationary rates at 4.3% YTD leads healthy RevPAR growth of 4.0% YTD June. In spite of inflation, deflated RevPARs are higher than pre-COVID levels. We have faced many headwinds with consumer disposable income constraints and geopolitical uncertainty; however, hotel performance continues to roar forward!