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Central Oregon, located east of the Cascade Mountains, is a popular drive-to destination comprising twelve cities. It attracts millions of visitors annually with its natural beauty and diverse landscape. However, the COVID-19 pandemic has greatly affected the travel industry, causing notable changes in hotels, businesses, and attractions across Central Oregon.
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Iceland has seen explosive tourism growth since 2010. Summer's midnight sun, Winter's Northern Lights and year-round natural beauty have kept the tourists coming, resulting in strong hotel performance and a booming sharing economy.