Hala Matar Choufany contributes her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective".
This article underscores Namibia's potential as a premier tourism destination, driven by its natural beauty, strategic initiatives, and increasing tourism contributions to the economy.
Located at the intersection of Europe and Asia, Turkey’s hospitality industry continues to stand strong. Hala Matar Choufany, president for the Middle East, Africa and South Asia at HVS, tells us more.
Hala's contribution as one of the leading world experts in the "Business and Management Collection" from Henry Stewart Talks on the topic of Hospitality in the Middle East
While East Africa’s travel, tourism and hospitality sectors have faced various challenges in recent years, there are encouraging signs of growth, as Hala Matar Choufany, president - HVS Middle East, Africa and South Asia, points out.
As 2023 ends, regional HVS leaders across the globe take a look back at how the global hotel industry fared this year. Overall, operating metrics shined brightly, with revenue growth achieved in most global markets, while investment activity cooled. The investment market is expected to improve in 2024.
India’s trillion-dollar wedding industry is back, larger and grander than ever before. Fueled by rising income levels, a growing number of high-net-worth individuals, and the charm of celebrity weddings, destination weddings, both domestic and international, are on the rise, which is expected to gain further momentum driven by India’s favorable demographics. Read on to know more.
Watch Hala Matar Choufany's discussion about the region's development of hotels, the existing challenges, and opportunities, at the 2023 Future Hospitality Summit
Following the aftermath of hosting the 2022 FIFA World Cup, Qatar is looking to maintain the level of attention its travel and tourism industry received. With future events planned and a long-term vision, the country is actively working to diversify and strengthen its brand to keep up with its neighboring competitors.
Our team of experts has gathered invaluable insights, best practices, and case studies from the forefront of hotel development which forms the basis of our cost indication. Collectively, Hala Matar Choufany and Filippo Sona have advised on more than 10,000 hotel projects in the region, bringing tremendous experience, and unparalleled insights into hotel development costs and recent trends in the industry.